The percentage of your followers who interact with your content through likes, comments, shares, and saves. Calculated as (total engagements ÷ total followers) × 100. A higher engagement rate indicates a more active and interested audience.
SMM Glossary Definition
The percentage of your followers who interact with your content through likes, comments, shares, and saves. Calculated as (total engagements ÷ total followers) × 100. A higher engagement rate indicates a more active and interested audience.