A marketing strategy where brands partner with social media influencers (people with a significant following) to promote products or services. In Kenya, micro-influencers (10K-50K followers) often deliver the best ROI.
SMM Glossary Definition
A marketing strategy where brands partner with social media influencers (people with a significant following) to promote products or services. In Kenya, micro-influencers (10K-50K followers) often deliver the best ROI.